Toyota is the most popular and valuable automobile brand in the globe. It continues its leadership position by investing in new technologies.
Toyota was the first to produce hybrid technology and also the first to mass-produce it. It has been the global leader in hybrid technology adoption, with more than 7,000,000 hybrid cars sold worldwide since 1997, the year that the first mass-produced car was released on the market.
Toyota’s hybrid car success with the Prius is also being used in Toyota’s other segments. The Yaris Hybrid was another important first, which was the first hybrid model in the B-segment. It was launched in 2012.
Yaris Hybrid was a huge success, with over 50 thousand units sold in Europe in 2013. Toyota also continued its success with hybrid sales with the Auris Hybrid model and later Auris Touring Sports Hybrid models. There are 6 hybrid models currently being sold in Europe. The number continues to rise with new additions.
Hybrid technology is a key factor in brand growth in Europe and the world. A lot of resources are dedicated to its technology and communication studies.
The proportion of hybrid sales in Toyota’s European B and C segments was 50% in 2015. In 2020, Toyota intends to have 50% of its European vehicle sales be hybrids. Toyota’s continued investments in hybrid and environmentally-friendly technologies have played a significant role in the selection of the brand as the most valuable automobile brand in the world for the 11th year in a row.
